The retail industry has been undergoing a radical change. As smaller brick and mortar operations have fallen by the wayside, we’ve seen industry leaders continue to consolidate and expand distribution. This new century offers a wealth of opportunity to the savvy retailer.
Taking advantage of these opportunities requires a more complex and multifaceted strategy than simply opening a new branch. While your products may well hold universal appeal, how can you ensure that you present them in a way that makes sense to a multicultural audience? How do you create a website that fits the expectations of consumers accustomed to entirely different web environments, customer relations, and design principles?
To be successful in a global marketplace, retailers must create an environment that guides customers seamlessly from initial product awareness to the final point of sale. Subtle differences in tone and nuance in your web copy can prove to be the decisive factor in whether you can foster interest and trust among your customer base. Everything from product descriptions to payment pages need to utilize local norms and convey a stable, reassuring image.
This becomes even more important for retailers creating a physical presence in foreign markets. Successful global retailers understand that everything from signage to employee training manuals and marketing materials must be maintained so that there is a delicate balance between meeting unique local needs and maintaining the integrity and cachet of a unified brand.
Locstars offers a wide range of services to support your Middle East retail operations. From translations of privacy policies and legal contracts to helping create product descriptions that appeal to local tastes, our experienced staff provides high-quality, affordable solutions for all of your translation and localization needs.
Our expert team of translators and editors includes professionally qualified native speakers of both source and target languages. We guarantee that your translation not only accurately conveys the meaning and nuance of your original text, but does so in a manner that fits with the cultural sensibilities and expectations of your target audience.